Clean Tech Branding

Clean Tech Branding

Whether you need a new mark, a design system, or technical diagrams built from the ground up, we handle every step so your technology is easier to understand, easier to trust, and easier to fund.

We help clean-tech companies stop looking like a science project and start looking like a fundable company.

We help clean-tech companies stop looking like a science project and start looking like a fundable company.

We help clean-tech companies stop looking like a science project and start looking like a fundable company.

We help clean-tech companies stop looking like a science project and start looking like a fundable company.

Whether you need a new mark, a design system, or technical diagrams built from the ground up, we handle every step so your technology is easier to understand, easier to trust, and easier to fund.

Services

We don't overpromise or use flashy marketing language. We simply build well-designed, functional branding and communication that help businesses succeed.

Here’s how we can help

Brand Positioning

A full web presence that positions your company clearly, builds trust at every scroll, and does the selling before anyone picks up the phone.

Competitive Analysis

A structured, visually compelling story that gets investors oriented fast, focused on the opportunity, and excited to ask the right questions.

Customer Profile

A designed, consistent format that keeps your company in front of investors and strategic partners between raises, so you are never starting from zero when the next conversation matters.

Brand Identity

A visual system that makes your company look as credible and advanced as the technology you have built, so investors and buyers trust you before the first conversation even starts.

Tech Diagrams

Clear, designed visuals that explain how your technology works without losing the people who need to fund or buy it, because the deals you lose to confusion are the hardest ones to get back.

Landing Page

A single, focused page that tells the right people exactly what you do and why it matters, so your next outreach campaign or product launch actually converts.

Marketing Website

A full web presence that positions your company clearly, builds trust at every scroll, and does the selling before anyone picks up the phone.

Investor Pitch Deck

A structured, visually compelling story that gets investors oriented fast, focused on the opportunity, and excited to ask the right questions.

Our Process

Our approach is simple: we focus on functionality, speed, and clarity, ensuring that every project serves a clear purpose without ambiguity.

01

01

01

We learn your tech

Before anything is designed, we go deep on your technology, your market, and who you are trying to convince. We audit your current brand materials and map the gaps between how you describe the company and how investors and buyers actually need to hear it. Most designers skip this. It is why most brand work misses.

02

02

02

We define your position

We define your position

Before anything is designed, we go deep on your technology, your market, and who you are trying to convince. We audit your current brand materials and map the gaps between how you describe the company and how investors and buyers actually need to hear it. Most designers skip this. It is why most brand work misses.

03

03

03

We build your identity system

Logo suite, color system, typography, visual language for imagery, icons, and diagrams. Every decision is grounded in your positioning so the identity is not just attractive, it is strategically loaded. The result is a brand that looks as advanced as the technology behind it.

04

04

04

We make it bulletproof

Brand guidelines, usage rules, and a full asset library so your team, future hires, and any agency you bring in later all work from the same source of truth. This is what prevents the visual drift that quietly undermines credibility as the company scales.

05

05

05

We apply It to everything that matters

Logo suite, color system, typography, visual language for imagery, icons, and diagrams. Every decision is grounded in your positioning so the identity is not just attractive, it is strategically loaded. The result is a brand that looks as advanced as the technology behind it.

Client Reviews

  • Alex presented several thoughtful, custom options and, importantly for someone like me with no design background, took the time to fully explain his thought process behind each one.

    Anup Misra

    Founder / Misra IP Litigation

  • What sets Alex apart is that he genuinely thinks like a partner. He takes the time to understand the goals behind each project, carefully considers the best approach for his clients, and is honest about options, timelines, and tradeoffs.

    Alexa Rocourt

    Media Producer & Design / QBI UC San Francisco

  • Alex combines strong design instincts with real project management discipline, translating ambiguous stakeholder needs into structured, buildable specs.

    Gina Nguyen

    Executive Director / QBI UC San Francisco

  • If you're building something from scratch and need someone who can think strategically, move fast under pressure, and execute well, I'd work with Alex again in a heartbeat.

    Ross Goldenberg

    CEO / Kernel

  • A smooth process from start to finish. Highly professional team!

    Kathryn Robers Dr PH/MPH

    Executive Director / CEND UC Berkely

  • A smooth process from start to finish. Highly professional team!

    Casey Moulton

    CEO / Keepsee

Our Work

Discover how we’ve transformed other companies

Luma12 Studio

About

Hi, I'm Alex Olmsted, founder of Luma12 Studio.

My design background of 15+ years years experience sits at the intersection of design, emerging technology and strategy. That combination allowed me to see the problem many clean-tech companies suffer from of strong technology existing inside of weak branding.

I help clean-tech companies turn complex explanations into clear positioning, credible brand strategy, and identity systems that make them look like the future.

A lot of founders are building meaningful, technically sophisticated companies, yet still struggle to explain why they matter, how they are different, and why anyone should trust them.

Not because the business lacks potential, but because brand clarity is a different discipline than building the technology itself.

That’s where I come in.

I help clean-tech founders shape the strategic foundation behind their brand, then turn it into a visual identity system that feels credible, modern, and built for the market they want to lead.

That includes positioning, messaging, visual identity, and the supporting brand assets needed to present the company clearly and consistently across every touchpoint.

Because the truth is, people do not respond to technology alone. They respond to what they understand, what they trust, and what feels credible.

My job is to make sure your brand does justice to what you have actually built.

Get Started

Luma12 Studio

Luma12 Studio

About

Hi, I'm Alex Olmsted, founder of Luma12 Studio.

My design background of 15+ years years experience sits at the intersection of design, emerging technology and strategy. That combination allowed me to see the problem many clean-tech companies suffer from of strong technology existing inside of weak branding.

I help clean-tech companies turn complex explanations into clear positioning, credible brand strategy, and identity systems that make them look like the future.

A lot of founders are building meaningful, technically sophisticated companies, yet still struggle to explain why they matter, how they are different, and why anyone should trust them.

Not because the business lacks potential, but because brand clarity is a different discipline than building the technology itself.

That’s where I come in.

I help clean-tech founders shape the strategic foundation behind their brand, then turn it into a visual identity system that feels credible, modern, and built for the market they want to lead.

That includes positioning, messaging, visual identity, and the supporting brand assets needed to present the company clearly and consistently across every touchpoint.

Get Started

Because the truth is, people do not respond to technology alone. They respond to what they understand, what they trust, and what feels credible.

My job is to make sure your brand does justice to what you have actually built.

Get Started

FAQ.

Here are some answers to common questions about working with us.

Are we too early for branding?

How does branding actually help the business?

How much of my time will this take?

Our technology is complicated. How will you understand it?

Why shouldn’t we just do this ourselves?

What’s the pricing like?

What does the process look like?

How can we get started?

Whether you need a new mark, a design system, or technical diagrams built from the ground up, we’re here to help

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Whether you need a new mark, a design system, or technical diagrams built from the ground up, we’re here to help

Navigation

Services

Process

Work

About

FAQ

Social

LinkedIn

Instagram

©2026 Luma12 Studio All Rights Reserved

Terms of Service

Privacy Policy